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If you’re familiar with dating, gaming or gambling, you will likely have a rather keen appreciation for some of the more exhilarating effects that the neurochemical dopamine can elicit.First identified in the 1950s by two Swedish researchers, dopamine is often described as the brain’s reward chemical due to its role in our pleasure seeking behaviours.
Ms Rahman said she knew a lot of people her age who have an "internalised idea that if a white person is into them then it's great, because white is the default attractiveness"."So when you have a people of colour-only dating app, you're decolourising dating interactions in that sense.
When we’re hunting out new, exciting and even risky experiences, dopamine’s often involved in that sense of wanting that urges us forward.
In ordinary circumstances, this might not amount to much.
Whether you’re looking for a hot date, a hookup or something more serious, the tech you use to get you there is generally designed with one goal in mind: to keep you coming back for more.
For the businesses that develop these apps, achieving this kind of habitual and sustained use is the holy grail, not least because the data they stand to gain from such engagement can be significant. Well, as if the prospect of hundreds of beautiful, mysterious dates aren’t enough to get people hooked, designers have become increasingly wise as to which levers they can pull to make that swipe (and the next, and the next…) simply irresistible.